| Search Engine
Positioning Search Engine Positioning, like search engine
optimization, refers to the constant monitoring and modifying of a Web site to
achieve a higher ranking. In simple terms, Search Engine Positioning and Search
Engine Optimization helps to establish and maintain Search Engine rankings and
position by applying optimization methodologies that work.
Search Engine Positioning is
getting your site listed quickly on the word's most powerful search engines and
directories. Before getting the web site listed it is essential to ensure that
the web site is fully prepared for submission.
Search Engine Positioning
process can be summarised as:
Define your business: A
successful search engine positioning campaign starts not with the engines, but
with your own site and with the site's users (i.e. the customers). There is no
point in attempting to seed the engines with links to your site unless you are
clear about the services that you offer and who those services are aimed at.
Set targets for your
campaign: Have a clear idea of what you hope to achieve. It may be to
increase traffic to your site, to receive more enquiries from site visitors, or
to increase the value of new orders.
Translate your business
definitions into search phrases: Well-chosen keywords are a pivotal part of
any search engine positioning campaign. The aim is to accurately anticipate the
search phrases likely to be used by potential users of your site. Think about
what defines your site and also what differentiates it from other sites; what
words define your content, your service, its location, potential users, and
their interests.
Structure your site around your search phrases:
Separate content into clearly defined pages
and sections that are representative of your site's most important themes, as
identified by your search phrases. Sketch out a map of your site, with pages
categorized into sections. Each page should be given a title that reflects the
search terms that you are targeting for that page.
Design your pages to attract
search engine traffic: Page headers should contain a TITLE tag, a
DESCRIPTION meta-tag, and a KEYWORDS meta-tag. Any additional information that
is required in the header (such as links to style sheet or JavaScript files)
should be placed below these three items.
Submit your site to
Directories and Search Engines
Get your site linked from
other sites: Identify other sites that offer complementary services that are
likely to be of interest to users of your site; link to them and invite them to
reciprocate.
Monitor the results: Check your ranking on the major search engines for your most important search
phrases and your site coverage (i.e. the number of your pages indexed) on the
major search engines.
Search Engine Positioning
Preparation:
Content Optimization
The search engine positioning
experts dedicate many hours studying your site, your business, and your
competition to select the right keywords for your site. These keywords will then
be placed correctly within your content to ensure both high search engine
positioning and to ensure your content is optimized for search terms your
prospects actually use. A professional copywriter can also be brought aboard to
ensure your search engine positioning is improved without sacrificing great
sales copy.
Meta Tag Optimization & Code Clean-Up
Title, description, keyword and
body tags are all important in achieving high search engine positioning. But the
cleanliness of your code, its appearance and presentation to the search engine
robots, should not be overlooked either. No stone should be left unturned while
trying to ratchet your rankings even higher and to ensure a great search engine
positioning.
Search Engine Positioning
Execution:
The search engine positioning
of your site requires it to be submitted to the most powerful search engine.
Once your site has been fully prepared for submission, the execution of search
engine positioning can begin. To get your web site both the local and global
exposure it requires, submit the web site using four extremely effective search
engine positioning tactics:
- Automatic submission of
the web site to the world's most powerful search engine indexes (AOL, MSN,
Overture, Ahha, iWON, HotBot, About.com, CNet, Google, LookSmart, NBCi and
more), which enjoy 80 million search engine queries per day.
- Manual submission of the
web site to each top search engine and directory that does not accept
automatic submission, guaranteeing your inclusion.
- Getting the web site
indexed by local directories, portals and directories specific to your
industry. Many other search engine positioning companies overlook these
extremely important avenues of traffic.
- Whenever possible it is
essential to set up your pages to ensure search engine robots revisit
frequently, updating your pages quickly in each search engine's database.
This allows you to fine tune the pages regularly and see improved results
fast!
Continuous
Search Engine Positioning Improvement Is Key:
Having established a rank on a
search engine or directory does not mean that the web site can now be ignored.
It requires continuous efforts to launch, fine tune, and maintain your search
engine positioning. Maintenance of search engine positioning is very important
and is a service that very few search engine positioning company's offer.
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